A complete family Punjabi entertainment channel, etc Channel Punjabi is a channel dedicated to the entire family across all age groups and socio-economic strata. The channel represents Punjabi culture and values-- Dil Apna Punjabi.
Channel is dedicated to the soul and heritage of Punjab. Keeping that in mind, "etc Channel Punjabi is offering entertainment that caters to wide range of viewers all over Punjab and also beyond the borders of the state and country. Instead of aping the Western approach of programming, etc Channel Punjabi in stressing more on the content that has made etc Channel Punjabi every Punjabi's very own dream channel," says Mr Rabindra Narayan. None of the program looks as if it is made in some other state and then pasted in Punjab. Programs are made in Punjab, by the Punjabis, for the Punjabis and show authentic Punjabi stories.
Whether a Punjabi viewer is sitting in Patiala or Patna, Jalandhar or Johanesburg or may be Sydney, they can relate to the content as their own 'Punjab and Punjabiyat Di Kahani'.
According to the surveys, 38 percent of total Indian population has access to television. And 37 million households have Cable & Satellite connections that translate into 43 percent of the total television homes in the country. In a very short time, both the channel under ETC Networks Ltd. have created a Prime-Band presence in large percent of Cable & Satellite homes across the country and boasts a viewer- ship of more then 20 million households.
etc Channel Punjabi is a family entertainment channel compromising of serials, religious programs, music, feature films and news.
etc Channel Punjabi -- a free to air channel-- is available through digital transmission signals and is beamed on Thaicom-3. Besides a strong and very large presence in Punjab, it has enabled etc Channel Punjabi to penetrate deeper into rest of the country, and other international markets.